The Core Idea
Most freelancers use LinkedIn like this:
Post content → hope → wait.
This newsletter flips that.
Instead of hoping the right people find you…
you go directly to people who are already looking.
Step 1: Open the Links
Inside each newsletter, you’ll find:
👉 Links to LinkedIn posts
👉 Real people
👉 Actively asking for help
Examples:
“Looking for a videographer”
“Can anyone recommend a designer?”
“Need help with content”
These are not leads.
These are active opportunities.
Step 2: Qualify Quickly
Before jumping in, take 10 seconds to check:
Is this relevant to your service?
Are they your ideal type of client?
Do you have a strong portfolio against the brief?
You don’t need to go after everything.
Just the right ones.
Step 3: Engage First (Don’t Skip This)
Before messaging, leave a comment.
Make it easy for the client to work with you:
“a clickable link to your portfolio at the top of the comment”
Over X years experience working in content, particularly within events and activations. Would love to connect.
Why this matters:
increases your visibility to the client
you become visible to all that clients LinkedIn connections
because you made your portfolio super easy to access, you’ll find many click throughs to your website because of this, not just from the original client.
Step 4: Send a Direct Message Once Connected
Keep it clear easy to read and easy to action.
No essays. No overthinking. Just the all the key details the client needs.
Make your reply into a copy and paste message in your notes to make the process easier, and they add slight adjustments based on that clients need.
Hi [their name],
I saw your post about looking for support and thought I’d reach out.
I believe I’d be a great fit for this.
[Your portfolio link]
I’ve worked with [type of clients / industries] and specialise in [your service] for [X] number of years.
Happy to share more examples or ideas depending on what you’re looking for.
Let me know if you're still exploring options.
[Your name]
Step 5: When They Reply
Don’t overcomplicate it.
Your goal is simple:
Move the conversation off LinkedIn and onto a call.
Keep your response focused and direct:
acknowledge their message
show you understand their need
suggest a quick call
Example:
Sounds great — would be good to chat through what you're looking for.
Are you free for a quick 10–15 min call this week?
Or include a booking link:
Feel free to grab a time here: [your link]
Step 6: If They Don’t Reply - Follow Up
If they don’t reply after a few days, they may have missed your message, send a simple follow up.
Your goal is to make sure they at least take a look at your great work on your portfolio.
Just checking if this is still something you're exploring?
That one message will win you work others miss.
Step 7: Move Fast
These posts don’t stay “warm” for long.
The earlier you respond
The more likely you are to get seen
Speed matters.
Step 8: Repeat
Volume is key to the success of any sales.
The more you approach, the more likely you are to win.
Each newsletter gives you:
new opportunities
fresh leads
current demand
You don’t need to search.
Just:
open
act
repeat
How to Get the Most Out of This
The people who win with this approach:
don’t overthink messages
act quickly
stay consistent
You don’t need:
thousands of followers
viral posts
complicated funnels
You just need to be:
In the right place, at the right time, with the right message.
Final Thought
Most freelancers try to create demand.
This newsletter helps you capture it.
Because the easiest client to win is always:
someone already looking.
💡 Key takeaway:
Stop trying to convince people to need your service.
Find the ones who already do.