1️⃣ Define your ideal customer
Be specific.
Not:
“brands”
But:
Marketing managers
Founders
Agencies outsourcing video
UK-based companies investing in content
If you don’t know who you’re targeting, LinkedIn becomes noise.
2️⃣ Find posts showing buying intent
This is where the real opportunity is.
Search for posts like:
“looking for a videographer”
“anyone recommend a video production company”
“need help with content”
These people are:
already aware
already interested
already looking
You’re not convincing — you’re responding.
3️⃣ Target at the right moment
Timing is everything.
Someone who posted:
“looking for video production support”
…is 10x more valuable than someone who might need it in 3 months.
This approach removes:
cold outreach
chasing
guesswork
4️⃣ Comment on the post
Before messaging, comment publicly.
Why:
boosts visibility via the LinkedIn algorithm
shows confidence
builds trust instantly
Simple example:
Would love to help with this — just dropped you a message 👍
5️⃣ Connect and send a direct message
Keep it simple, clear, and low friction.
Example:
Writing
Hi [NAME],
I believe I’d be a perfect fit for this.
YOUR WEBSITE
Over 6 years in video and photo working with a number of high-profile brands, agencies, and organisations.
More examples:
SPECIFIC LINKS TO RELEVANT WORK
[LOCATION]-based.
Day Rate - [£X]
6️⃣ Repeat daily
This is not a one-off tactic.
Spend:
10–20 minutes per day
scanning for intent posts
reaching out
Consistency beats volume.
💡 Key takeaway:
Stop trying to convince people to need your service.
Find the ones who already do.